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Brands Invest More in Creator Campaigns

Alyssa Greenberg 16 Mar 2022
Brands Invest More in Creator Campaigns Image

Brands and companies invest more and more in supporting creators and budget heavily for influencers’ campaigns over the coming years. This trend has become noticeable in 2021 and is likely to continue in the future. As polls and evaluations of various marketing agencies show, users see creators as real persons (even friends), tend to trust them more, and buy the products they advertise. That is why many brands make efforts to promote their products and services through social media users with large audiences.

According to a CreatorIQ report, over 50% of companies have increased their sponsorship of creators. Instagram and its Stories continue to lead among ad placement platforms. Almost all brands (about 96%) somehow use this service for their promotion. Although TikTok is a little behind, the speed with which it is taking over the e-commerce industry is impressive. Currently, about 46% of companies use this service for marketing. TikTok’s review, released at the beginning of 2022, points out the platform’s remarkable influence on user choice. There is even a hashtag tiktokmademebuyit that can drive any sales.

It’s not just the active use of platforms that shows that brands recognize the importance of working with creators and influencers, but also their expense of attracting the right people. Polls show that almost 50% of brands spend at least $100000 on advertising campaigns involving creators. Another 10% invest more than $1 million in it. The right authors can really influence consumers and help brands create the right image.

How do you feel about the so-called influencer marketing? Do you trust the creators’ choice? Or do you prefer to check all the information yourself and buy what you think is necessary, not imposed stuff?