Negotiations are underway between Amazon and India's video streaming giant MX Player
Amazon, the world’s largest online retail giant, is reportedly looking to acquire Indian media streaming service MX Player. The deal amount was not disclosed, but the two companies are expected to conclude an agreement in the coming months.
The acquisition would be a major win for Amazon, which has been investing heavily in India’s booming digital media market. The company has already launched its Prime Video streaming service in the country and is looking to expand its presence.
MX Player is one of the most popular video streaming services in India, with over 200 million monthly active users. It offers a wide range of content, including movies, TV shows, and music videos. It also has exclusive partnerships with several Hollywood and Bollywood studios.
The acquisition would give Amazon access to MX Player’s large user base, which could be used to further expand its presence in the country. It would also help the company better compete with Netflix, which is the largest streaming service in India.
The deal is expected to be a win-win for both companies. Amazon will get access to MX Player’s user base and content library, while MX Player will get access to Amazon’s vast resources and expertise.
The deal is still in its early stages, and it remains to be seen if the two companies will actually finalize the agreement. If they do, it could be a major boost for Amazon’s presence in the Indian market.